Build your hair profile
Answer a guided questionnaire about your curls, routine, goals, lifestyle, and the products you have already tried.
Personalized curly-hair consultations
Your curls deserve
more than a guess.
Strands of Genius pairs your detailed hair profile with a real curl-care consultant—so you can stop buying products at random and start building a routine that makes sense for you.
Pilot access is limited as we prepare for launch.
SoG in plain English
You should not need a cabinet full of products to learn what your hair needs.
SoG gives you a thoughtful, personalized curly-hair plan from a real person who understands curls. Your consultant reviews your hair profile, current routine, past product wins and disappointments, goals, and lifestyle before making recommendations.
It is product-neutral guidance—not an AI-generated routine and not a one-size-fits-all product list. You do not need to already know your hair type, porosity, or every product name. We help you figure it out.
The SoG approach
Personalized guidance, without the overwhelm.
Get a human review
A SoG curl-care consultant studies your profile and uses their expertise and our shared product library to find options that fit.
Receive your game plan
Get clear product, routine, styling, and care recommendations—plus a private chat for any follow-up questions.
Simple, transparent pricing
Clear help. One straightforward price.
Our first offering is built for the person who is tired of spending money on trial and error and wants an informed place to start.
There is no cost to join the waitlist. You will only be asked to pay if and when you are invited to book a consultation.
Personalized curly-hair consultation
$50
One personalized consultation
- A detailed review of your hair profile and current routine
- Product and routine recommendations tailored to your needs
- Styling, cut, and maintenance guidance when relevant
- A clear explanation of the “why,” not just a list of products
- Private follow-up chat with your consultant for two business days
What you can expect
Guidance you can actually use.
Personal, not generic
Your plan starts with your own hair, preferences, budget, and routine—not whatever product is trending.
Human, not automated
A curl-care consultant reviews your information and prepares the recommendations. SoG is not a replacement for a real professional’s judgment.
Honest about limits
SoG helps with hair-care, product, and styling choices. For scalp pain, sudden hair loss, rashes, or other medical concerns, please see a qualified clinician.
Questions, answered
What is Strands of Genius?
What does Strands of Genius do?
Strands of Genius offers personalized curly-hair consultations. A curl-care consultant reviews your hair profile, routine, goals, lifestyle, and product history, then gives you a clear plan for what to try and why.
Is SoG an AI-generated hair routine?
No. SoG is human-guided. Your information is reviewed by a curl-care consultant who uses their expertise and the shared SoG product library to make thoughtful recommendations for your specific needs.
Do I need to know my curl type or porosity first?
No. The guided hair questionnaire is designed to help you describe what you do know about your hair. You do not need to arrive knowing the technical terms.
How much does a curly-hair consultation cost?
Our personalized curly-hair consultation is planned at $50. Joining the waitlist is free; you will only be asked to pay when you are invited to book.
Will SoG recommend only certain brands?
No. SoG is product-neutral. Recommendations are based on your needs, preferences, and product history—not on a product-brand agenda.
“
I spent too much time, energy, and money on products that did not work for my hair. There had to be a better solution than constant trial and error.
That frustration became Strands of Genius.
Be part of the beginning
Join the SoG waitlist.
We are preparing the first round of personalized curly-hair consultations with care. Join for launch updates, pilot access, and a chance to be among the first to receive a plan made for your actual hair.
✓ Built around your hair✓ No product-brand agenda✓ Your information stays private
For curly-hair professionals
Help shape the future of personalized hair care.
We’re looking for a small group of trained, curl-knowledgeable founding stylists who believe clients deserve more tailored guidance.
I’m interested in becoming a founding stylist